Launch a Career of Creativity and Impact
Are you both a creative problem solver and a leader? A Bachelor of Science in Marketing from 911±¬ÁÏÍøºìÁì½í prepares you for a rewarding marketing career at the junction of culture, technology, and business. Learn how to adapt to consumer behaviors through strategic planning and technology in a rapidly changing media landscape.
Our experiential approach takes you from internships through our strong partner network, to competitions in interdisciplinary innovation challenges, to creating marketing plans that bring new products and services to the public. You’ll graduate with a wide range of skills that position you for a career directing strategic marketing campaigns in any industry.
Why 911±¬ÁÏÍøºìÁì½í for your degree in Marketing
±«±··¡â€™s Marketing degree program gives you the flexibility to complete a major or minor that empowers you to guide strategic marketing campaigns that make an impact. Learn how to lead business accounts with coursework that covers the full span of marketing ideologies.
- Hands-On Learning — Apply marketing principles to real-world business plans
- Learn from experienced professors with insider marketing experience
- Dig deep with internships in partnership with regional businesses
- Learn to lead within creative and communications teams
- Partner with the Office of Innovation and Makerspace on interdisciplinary projects
- Gain up-to-date practice with all media channels
- 911±¬ÁÏÍøºìÁì½í is Maine’s #1 college for getting a job after graduation - Zippia 2023
Enhance Your Professional and Entrepreneurial Skills
±«±··¡â€™s College of Business Centers can help boost your career with practical learning and networking opportunities in areas like sales marketing or sports marketing. Want to bring out your inner entrepreneur? Take courses in our Makerspace or participate in the Student Innovation Challenge competition.
What will you study? Marketing Degree Curriculum Overview
With a comprehensive understanding of consumer behavior, market research, advertising, digital marketing, and sales management, our curriculum will help you bring creative marketing ideas to reality.
Some of the exciting courses offered:
- Innovation Through Technology
- Digital Marketing
- Social Media Marketing
- Sales Management
- Consumer Behavior
- Strategic Business Marketing
Curriculum
| Nor’easter Core Requirements | Credits |
|---|---|
| Total Credits | 40 |
| COB Foundation Courses | Credits |
|---|---|
| BUEC 203 – Macroeconomics | 3 – Fulfills Power Knowledge & Justice - Social Science Core |
| BUEC 204 – Microeconomics | 3 – Fulfills Power Knowledge & Justice - Open Core |
| BUMG 120 – Innovation Through Technology | 3 – Fulfills Creativity and the Arts Core |
| MAT 120 – Statistics or MAT 150 – Statistics for Life Sciences or MAT 151 – Statistics for Environmental Sciences | 3 – Fulfills Quantitative Reasoning Core |
| Total Credits | 12 |
| Other COB Foundation Courses | Credits |
|---|---|
| BUAC 201 – Financial Accounting | 3 |
| BUFI 315 – Business Finance | 3 |
| BUMG 200 – Management | 3 |
| BUMG 325 – Legal Environment of Business | 3 |
| BUMG 498 – Strategic Management | 3 |
| BUMK 200 – Marketing | 3 |
| BUMK 495A – Internship/Experiential | 3 |
| Total Credits | 21 |
| Marketing Major Required Courses | Credits |
|---|---|
| BUAC 303 – Managerial Accounting | 3 |
| BUFI 205 – Intro Data Analysis or DSC 225 – Computer Programming I | 3 |
| BUMG 101 – Introduction to Business/Excel | 3 |
| BUMK 303 – Non Profit Marketing or BUMK 320 – Retail Marketing or BUMK 325 – Services Marketing or BUMK 330 – Industrial Marketing | 3 |
| BUMK 305 – Consumer Behavior or BUMK 310 – Advertising | 3 |
| BUMK 335 – Global Marketing | 3 |
| BUMK 345 – Marketing Research | 3 |
| BUMK 350 – Social Media Marketing or BUMK 450 – Digital Marketing | 3 |
| BUMK 400 – Marketing Seminar or BUMK 498/BUMG 498 – Marketing Strategic Management | 3 |
| BUMK 405 – Sales Management | 3 |
| BUMK 460 – Marketing Pricing Strategies | 3 |
| Six (6) Credits of 300- and/or 400-level Electives with the Prefix BUMK | 6 |
| Total Credits | 39 |
| Open Elective Courses (as needed to reach 120 credits) | Variable |
| Minimum Total Required Credits | 120 |
|---|
For more information, see the Academic Catalog.
Career Paths for Marketing Majors
Job growth for marketing positions is projected to be 10% (Lightcast, 2023). Career paths in marketing are diverse, offering recent graduates a variety of professional avenues.
Our graduates have access to many exciting career pathways, including:
- Marketing Director
- Brand Manager
- Digital Marketing Manager
- Social Media Manager
- Market Research Analyst
- Advertising Account Executive